Centre for Arts and Technology, Canada – 1 year Professional Diploma in Digital Marketing

ca

Centre for Arts and Technology has banded together with Digital Marketing Professionals to develope a program that will train you how to bring your online and offline marketing activities together to increase leads, sales, and — most importantly boost your career.

Established by a number of digital marketing industry leaders, this program focuses on integrating traditional marketing, digital marketing, social media, and content marketing into an approach proven to grow sales and careers.

Our online program follows inbound marketing methodology which can be applied to every organization – regardless of size. This is based on the process of transforming fragmented online and offline activities to make your marketing knowledge work harder for you. You will find our training innovative, informative and — most importantly, valuable.

GIVING YOU THE EDGE
This Online One Year Professional Diploma in Digital Marketing is designed to help you gain more knowledge and arm you to create results and revenue from all your known marketing activities. At the same time you will be growing your professional career through this online platform. This method will allow you to “EARN WHILE YOU LEARN”. In some cases you will also be able to implement your weekly learning into your day-to-day marketing activities!

Our online courses are based on an approach created by leading names recognized in online marketing, social marketing, and the online analytic world. You’ll find that the benefits continue long after you’ve finished your program. Throughout the course you’ll learn how to bring together all your traditional marketing skills to complement digital marketing, social media, and content marketing activities.

ELIGIBILITY
Graduates with 1+ years of working experience in the field of marketing.

WHAT SETS OUR PROGRAM APART
• No travel time or expensive residency requirements
• Online, interactive delivery – learn from top industry professionals
• Dynamic curriculum – lessons are based on current industry trends and search algorithms to keep you up-to-date on best practices
• Application of learning to real world projects of your choosing
• Expand your network – Connect with global professionals for new insights and opportunities.

WHAT YOU WILL LEARN
• How to research your market online
• How to research what your competition is doing
• How to create your ideal customer profile
• How to create powerful website content
• The different types of content and when to use them
• How to write hard-hitting blogs and PR content
• Search engine optimization – do’s and dont’s
• Social media – how to build a following
• Social media – how to engage in conversation
• How and when to run PPC campaigns
• How to make sure visitors stay on your site
• How to ensure visitors will come back
• How to convert visitors into leads
• How to measure the ROI of each digital channel
• How to measure which campaigns work best
• The tools you need to measure performance
• How to continually improve your online performance –

In total you will be taken through 6 full modules over 1 year.

MARKETING CAREERS
Just to name a few…
• SEO Director
• Search Marketing Consultant
• SEO Specialist
• SEO Researcher
• Director/Manager of Organic Search

In addition to progressing you in your current marketing/sales role, this online digital marketing certified program will open up a network of career opportunities!

PROGRAM TIMELINE
LEVEL 1
MODULE 1: 12 weeks
Search Engine Optimization (SEO)

MODULE 2: 13 weeks
Social Media Marketing (SMM)

MODULE 3: 5 weeks

Reporting & Analysis (Metrics)

MODULE 4: 8 weeks Paid Advertising
MODULE 5: 8 weeks Email Marketing

LEVEL 2*
MODULE 6: 9 weeks
Integrated Digital Media and Internet Marketing
– Application to real world capstone projects
* Completion of Level 1 is a prerequisite for Level 2.

PROGRAM TUITION
REGISTRATION FEES: $150 TUITION FEES: $1700

• Registration fees must be paid when the application is submitted. Applications submitted without the correct fees will not be considered for admissions.
• Registration fees are non-refundable regardless of the outcome of the application.

Application - Digital Art School - One year Professional Diploma in Digital Marketing

Application - Digital Art School - One year Professional Diploma in Digital Marketing

  • MM slash DD slash YYYY
  • QualificationInstituteYear CompletedGrade/Percentage 
  • DesignationCompanyFromTo