Centre for Arts and Technology has banded together with Digital Marketing Professionals to develop a program that will train you how to bring your online and offline marketing activities together to increase leads, sales, and — boost your career. Established by a number of digital marketing industry leaders, this program focuses on integrating traditional marketing, digital marketing, social media, and content marketing into an approach proven to grow sales and careers.
Our online program follows the inbound marketing methodology which can be applied to every organization – regardless of size. This is based on the process of transforming fragmented online and offline activities to make your marketing knowledge work harder for you. You will find our training innovative, informative and — most importantly, valuable. This 12 month program has been designed for the international market place inorder to cater to the specific need of the international student.
GIVING YOU THE EDGE
This online, One Year Professional Diploma in Digital Marketing is designed to help you gain more knowledge and arm you to create results and revenue from all your known marketing activities. At the same time you will be growing your professional career through this online platform. This method will allow you to “EARN WHILE YOU LEARN”. In some cases you will also be able to implement your weekly learning into your day-to-day marketing activities! Our online courses are based on an approach created by leading names recognized in online marketing, social marketing, and the online analytic world. You’ll find that the benefits continue long after you’ve finished your program. Throughout the course you’ll learn how to bring together all your traditional marketing skills to complement digital marketing, social media, and content marketing activities.
ELIGIBILITY
Graduates with 1+ years of working experience
WHAT SETS OUR PROGRAM APART
- No travel time or expensive residency requirements
- Online, interactive delivery – learn from top industry professionals
- Dynamic curriculum – lessons are based on current industry trends and search algorithms to keep you
- up-to-date on best practices
- Application of learning to real world projects of your choosing
- Expand your network – Connect with global professionals for new insights and opportunities
what you will learn
- How to research your market online
- How to research what your competition is doing
- How to create your ideal customer profile
- How to create powerful website content
- The different types of content and when to use them
- How to write hard-hitting blogs and PR content
- Search engine optimization – dos and don’ts
- Social media – how to build a following
- Social media – how to engage in conversation
- How and when to run PPC campaigns
- How to make sure visitors stay on your site
- How to ensure visitors will come back
- How to convert visitors into leads
- How to measure the ROI of each digital channel
- How to measure which campaigns work best
- The tools you need to measure performance
- How to continually improve your online performance –
(In total you will be taken through 6 full modules over 1 year.)
PROGRAM TIMELINES
MODULE 1: 12 weeks
Search Engine Optimization (SEO)
MODULE 2: 13 weeks
Social Media Marketing (SMM)
MODULE 3: 5 weeks
Reporting & Analysis (Metrics)
MODULE 4: 8 weeks
Paid Advertising
MODULE 5: 8 weeks
Email Marketing
LEVEL 2*
MODULE 6: 9 weeks
Integrated Digital Media and Internet Marketing
– Application to real world capstone projects
* Completion of Level 1 is a prerequisite for Level 2.
PROGRAM TUITION
REGISTRATION FEES: $150
TUITION FEES: $1700
- Registration fees must be paid when the application is submitted. Applications submitted without the correct fees will not be considered for admissions.
- Registration fees are non-refundable regardless of the outcome of the application.
- Payment must be in Canadian Dollars only. No other currency will be accepted. Ivory will assist all candidates in transferring payments.
PROGRAM OUTCOMES
Upon completion of this Digital Marketing Program you will be able to do the following:
Search Engine Optimization / SEO – apply your new understanding of how audiences seek and find essential keywords to position a website for search traffic, drive keyword positions higher up on search engines, get high quality inbound links to a website, run an online SWOT Analysis on the competition, and explain the technical infrastructure behind the promotion and marketing of digital artists and products.
Social Media Marketing / SMM – You will be able to set up key social profiles and/or pages on Facebook, Google+, LinkedIn and Twitter, learn how to integrate Twitter with all key social profiles, run an efficient social marketing campaign, and measure the results.
Search Engine Marketing / SEM – You will be able to set up a starter Pay Per Click campaign with Google AdWords, explain key reporting metrics, split test ad copy for peak performance, and optimize key landing pages exclusively for paid ads.
Reporting & Metrics – You will be able to analyze and apply key metrics found in Google Analytics and properly articulate high level findings to key personnel.
Email Marketing – Construct an email marketing strategy as part of a larger strategy and, based on that, create appropriate emails for the target audience and all actions desired.
INTERNET MARKETING TRAINING
The Digital Marketing Certificate program is perfect whether you’re looking for up-to-date professional development and certification, or you want to learn how to effectively market yourself or your own business.
WHAT SETS OUR PROGRAM APART?
- Flexible learning options – take the entire program or individual modules
- No travel time or expensive residency requirements
- Online, interactive delivery – learn from top industry professionals and get personalized feedback on your assignments
- Dynamic curriculum – lessons are based on current industry trends and search algorithms to keep you up-to-date on best practices
- Application of learning to real world projects of your choosing
With flexible online courses to suit both the beginner or seasoned marketer or entrepreneur, this program is designed so that even the busy working professional can complete certification in just 6 months of part-time online learning.
Experienced faculty members teach, guide and support your learning through participation in forum discussions, live classroom meetings, teleconference and tutorial sessions along with evaluation feedback. (Evening class schedule).
PROGRAM TIMELINE
LEVEL 1
- Module 1: Search Engine Optimization (SEO): 6 weeks
- Module 2: Social Media Marketing (SMM): 6.5 weeks
- Module 3: Reporting & Analysis (Metrics): 2.5 weeks
- Module 4: Paid Advertising: 4 weeks
- Module 5: Email Marketing: 4 weeks
LEVEL 2*
- Module 6: Integrated Digital Media and Internet Marketing: 4.5 weeks – Application to real world capstone projects
*Completion of Level 1 is a prerequisite for Level 2.
PROGRAM OUTCOMES
Upon completion of this Digital Marketing Program you will be able to do the following:
Search Engine Optimization / SEO – apply your new understanding of how audiences seek and find essential keywords to position a website for search traffic, drive keyword positions higher up on search engines, get high quality inbound links to a website, run an online SWOT Analysis on the competition, and explain the technical infrastructure behind the promotion and marketing of digital artists and products.
Social Media Marketing / SMM – You will be able to set up key social profiles and/or pages on Facebook, Google+, LinkedIn and Twitter, learn how to integrate Twitter with all key social profiles, run an efficient social marketing campaign, and measure the results.
Search Engine Marketing / SEM – You will be able to set up a starter Pay Per Click campaign with Google AdWords, explain key reporting metrics, split test ad copy for peak performance, and optimize key landing pages exclusively for paid ads.
Reporting & Metrics – You will be able to analyze and apply key metrics found in Google Analytics and properly articulate high level findings to key personnel.
Email Marketing – Construct an email marketing strategy as part of a larger strategy and, based on that, create appropriate emails for the target audience and all actions desired.
Application - Digital Art School - One year Professional Diploma in Digital Marketing
Application - Digital Art School - One year Professional Diploma in Digital Marketing