Ivory is sponsoring and supporting a major Bollywood movie that is based upon enhancing quality of education in the country. It is actively seeking a university/college with a large campus that can be used for this.
The university will also be expected to support the project with faculty, classrooms, staff and students. The company believes that it will be a great initiative to promote the cause of quality education with the masses.
Unfortunately despite Skill India, Education Cess and other government initiatives that allegedly milk the tax payers and vest funds with a few, the job creation is very slow.
This movie will aid in promoting the students to plan and take stock of their lives, and not be dependent upon government for their career growth.